• Qualitative Research to Improve Newborn Care Practices 20-04-2015

Developing Interventions with Qualitative Research

Globally, four million newborns die before they reach one month of age and another four million are stillborn each year. Deaths during the neonatal period (the first 28 days of life) account for almost two-thirds of all deaths in the first year of life and 40 percent of deaths before the age of five. Most of these deaths could be prevented through proven, cost-effective interventions.


The purpose of this guide, which was released by Save the Children in 2004, is to provide a ready reference tool for conducting qualitative research and planning a behavior change communications (BCC) strategy to improve newborn care practices. BCC is a process that provides timely, relevant, and useful information to local communities that can be used to encourage families to improve newborn care practices. Utilizing BCC can provide insight into which programs are most likely to be accepted by local communities and will thus have the highest impacts on reducing preventable newborn and child deaths.