• Digital Health in Demand Generation for RMNCH Toolkit 11-11-2015

mhealth for demand generation

Since digital health has been used extensively for demand generation and to promote behavior change, the purpose of this toolkit is to provide implementers, public health practitioners and others with resources on digital health best practices for demand generation. Given the nature of demand generation and available technology, the toolkit reflects current practice by focusing on mobile technology. The topics covered focus on RMNCH activities and build upon resources already developed and compiled for the Commission.

The toolkit has been organized into several sections. The contents include general information about demand generation, specific case examples of how digital health has been used (successfully) for demand generation and guides on how to develop digital health for demand generation programs. Resources about real-world applications are intended to illustrate best practices and provide lessons and considerations for demand generation.

Published by HealthEnabled for the UN Commission on Life-saving Commodities