• Demand generation for 13 life-saving commodities: a synthesis of the evidence 08-05-2015

This report, published by the Health Communication Capacity Collaborative and USAID, reviews, assesses and synthesizes the current evidence of social and behavioral drivers of demand generation for the 13 life-saving commodities identified by the UN Commission on Life-Saving Commodities for Women’s and Children’s Health. This review aims to provide a foundation for future evidence-based demand generation programming and activities, with a focus on helping others to better understand the facilitating factors and barriers to utilization and generating demand for these underutilized life-saving commodities.

See the executive summary here