• Conducting a National Assessment on Demand Generation for Underutilized, Life Saving Commodities: Guidance and Tools 07-08-2014

Demand Generation for RMNCH Commodities, July 2014

This tool provides guidance to country-based partners on how to conduct an in-depth examination of the demand generation landscape related to country-identified priority commodities for reproductive, maternal, newborn, and child health. It is the first step in laying the foundations to build strong demand generation programs or strategies. The tool provides guidance for reviewing existing national evidence on demand generation for priority commodities, identifying major evidence gaps and areas for additional analysis, and proposing recommendations for the development of programs to increase demand and utilization of the life-saving commodities.